Part of the organisation's flagship programme, Lucknow Leaders has enabled young girls and women to create a digital media presence of their own. This platform uses social media to bring out neighbourhood stories, of the kind that mainstream media is typically not interested in. Thematic social media campaigns and competitions are organised, which include photography, videography, poster-making, developing newsletters, etc. Violence in digital spaces is also addressed through these online campaigns. A unique feature of this programme is that the young community leaders are drawn from the grassroots and are able to act as the voices of their community on social media.

"These leaders take the initistive in their communities for interventions related to gender-based violence issues, access to entitlements. liaison work with local stakeholders, conducting surveys and collecting stories from the community to amplify their own fived experiences. The leaders believe that all young girls or woman from socio-economically disadvantaged background can become leaders and decision makers, who can take charge of their own lives as well of their communities" Young girls" access at the community level to digital technology (data, computers, mobile phones) and digital content are enhanced by creating a pool of shared resources and by devising now offline and offline outreach strategies. Their feisty spirit and technical competence inspire other young girls and women to dream of becoming the next photographer, filmmaker, social media manager, radio jockey or field Journalist.